Even the most productive and efficient grass-fed beef and dairy operations will struggle to be profitable if they are unable to successfully market their product. In this webinar will feature three presenters who work with grass-fed producers to help ensure the quality of their practices and resulting product achieves profitable market recognition:
Rod Ofte of Willow Creek Ranch and Wisconsin Meadows Grass-fed Beef Cooperative will share what it means to be 100% grass-fed in the beef industry and how to achieve a price premium in direct and wholesale markets, including what’s needed to transition to grass-fed production that meets the protocols of branding programs such as Wisconsin Meadows.
Adam Warthesen of Organic Valley will share some of the current trends on the grass-fed dairy market and how producers can navigate the often-confusing standards necessary for marketing grass-fed products.
Finally, Al Hass—also of Organic Valley—will share some of the challenges of transitioning to grass-fed dairy that he commonly sees when working with producers and how to overcome them.